Customers form opinions about brands from the news stories and reviews they read online. Not only can false information confuse customers' perceptions about a brand, but it can tarnish a company's reputation, resulting in loss of business and missed business opportunities.
To overcome these threats and foster positive perceptions, leading brands are implementing content moderation strategies. Through a combination of human insight and automation, these strategies allow brands to monitor, flag, and respond to objectionable, user-generated content.
This month,
The March issue includes:
- A white paper detailing how to define, implement, and manage successful content moderation strategies.
- A look at how global brands can balance the benefits and challenges associated with job repatriation.
- An explanation from customer experience leader
Brian Solis on why the future of business is experiential. - A series of cartoons that highlight the humorous side of customer experience simplicity.
The Dialogue eNewsletter is published 12 times a year and has been designed to inspire customer experience excellence. Each issue contains the best customer-centric thought leadership and in-depth research articles. Click here to subscribe.
ABOUT
Investor Contact |
Media Contact |
Paul Miller |
Olivia Griner |
303.397.8641 |
303.397.8999 |
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/give-customers-facts-not-confusion-300426513.html
SOURCE